“We have an obligation to continue to foster inclusion”, “we are not in this for the ROI, our measurement is by ‘impact'”, “the iPad is one of the most powerful tools in the century”. “We have to get our kids to develop apps- that is where the $$$$ is. Apple paid out bullions last year for people who developed apps. Again, Van Jones said, we are downloading, but are not uploading (developing). New CODE language called SWIFT. Easier to manage”.