So, what, bigger problems do women across the globe face? Hmmm, let’s think.
1. The glass ceiling, and the infamous wage gap
2. Catcalling and harassment
3. Lack of representation in politics and so forth
4. Absurd, unrealistic expectations about how we ‘should’ look
5. Lack of educational opportunities across the globe
6. Child marriage
7. There is a lack of affordable and competent child care in many countries
9. In some countries, women are still unable to vote
10. In countries such as Saudi Arabia, women are unable to have a fair trial, as the testimony of one man equals that of two women’.
First, it is important to note that it is not just women that face many of the issues mentioned above.
Second, in case I haven’t yet got my point across, crisps are the least of our worries. The boss of PepsiCo (the company which owns Doritos) is a woman – her name is Indra Nooyi. Considering she is a female who has presumably faced at least some of the issues so many do, you might think she would realise that her new oh so genius product is quite frankly a preposterous idea. She has so much money, so much power; why not launch a campaign that will help less fortunate members of society, rather than aiming to increase her (obscene) wealth? She could still sell her crisps, help women with real, genuine problems and make a profit. Clearly, her logic has gone out the window.
These crisps are apparently going to be smaller, will make less of a crunching noise, will crumble less and will fit inside our handbags better. Do we care? No, we really do not. Is this going to improve our quality of life? No, it is not. Is this actually helping women in any way whatsoever? Nope, not at all.